WD-40

WD-40

WD-40 is een wereldwijd verkrijgbare waterverdrijvende spray die in 1953 werd ontwikkeld door Norm Larsen, oprichter van de Rocket Chemical Company, San Diego, Californië. Oorspronkelijk werd het gebruikt om corrosie tegen te gaan; in latere instantie werd het voor vele andere toepassingen gebruikt. De spray bestaat uit een samenstelling van verschillende koolwaterstoffen.

WD-40 staat voor "Water Displacement - 40th Attempt", verwijzende naar Larsens 40e poging om een succesvolle formule te vinden voor zijn anti-corrosie middel.

WD-40 verkoopt haar producten in meer dan 160 landen wereldwijd en behaalde in 2012 een record omzet van maar liefst $343 miljoen.

TIE Kinetix provides a reliable cost effective service for us. We pay a fixed monthly fee and TIE Kinetix can provide the mapping services whenever we need it. We don't want to have an in-house EDI team, and now we dont need it either.

Jonathan McCoy
Manager I.T.
WD-40
WD-40

De uitdagingen

Success brings along challenges
The continued success of the company lead to new product development, growth and international expansion. In a fast pace offices were set up all over the world including many European countries, Australia and China. The European distributor network has grown to include distributors in 37 countries. 
 
Along with the success came some challenges, especially in streamlining processes. Each group within WD-40 Company used its own systems, making process alignment difficult, while order volumes were increasing rapidly. Some countries even doubled in size!
 
Time to realign processes and tools
At the European headquarters in the United Kingdom, WD-40 Manager I.T., Jonathan McCoy realized that steps needed to be taken to overcome these challenges and manage the growth of the business. The UK office was using an old but stable EDI system. Since more and more customers demand the use of EDI the other European offices needed to be set up on EDI as well. At the same time the Epicor iScala ERP system needed to be updated so it seemed like a perfect time to realign processes and tools.
 
WD-40 was looking to improve the EDI set up European wide. The EDI solution should have the capacity to cope with the continuous growth of the business. On top of that, it needed to be closely integrated with the updated version of the Epicor ERP system, E9, that WD-40 was planning to implement.

De oplossing

From the selection of vendors WD-40 was looking at, TIE Kinetix offered the best solution. Not purely based on cost but on the all-round package they offered. Especially the partnership with Epicor and their ability to integrate with both Epicor’s iScala and E9 ERP systems influenced WD-40’s decision to choose for TIE Kinetix.
 
Eventually WD-40 thought they had to wait with implementing the EDI solution until the migration to E9 was completed but TIE Kinetix convinced them otherwise. By integrating the EDI system with iScala first WD-40 could enjoy all benefits of EDI right away. In the meantime, the E9 EDI integration is being set up. To ensure a smooth transition customers are connected in parallel now. WD-40 will not even notice the change of systems when E9 goes live.
 
Jonathan McCoy: “TIE Kinetix has the EDI expertise and Epicor ERP knowledge to guarantee great results now and a smooth transition once we are ready to go live with E9. In addition, the fact that TIE Kinetix can directly communicate with our customers in local language is worth its weight in gold.”
 
Managing expectations helps to improve customer experience
In the European roll out of the EDI system TIE Kinetix takes care of connecting new customers. The direct communication between WD-40’s customers and TIE Kinetix has led to a better customer experience. Expectations are managed better than before and issues can be solved much quicker.

Jonathan McCoy: “Previously we would say, we do it in 4 weeks and it would take us 12 weeks, now we say we do it in 6 to 8 weeks and it takes us 6 to 8 weeks, so we are living up to the expectation. That’s one of the things TIE Kinetix helps us to do. It takes a lot of stress away from me and increases my credibility internally as well as externally.”
 
SaaS Managed Services keeps expertise close at hand
WD-40 Company is a lean organization and they like to keep it that way. Therefore they do not have the desire to keep all expertise in-house. TIE Kinetix EDI SaaS solution fully supports this philosophy. Even when doubling the business there’s no need to hire additional personnel to keep EDI running smoothly because TIE Kinetix takes care of that.
 
Massive time savings and improved processes
Using EDI has already lead to massive time saving at WD-40. The improved processes and tight integration with their ERP system has led to increased

TIE Kinetix provides a reliable cost effective service for us. We pay a fixed monthly fee and TIE Kinetix can provide the mapping services whenever we need it. We don't want to have an in-house EDI team, and now we dont need it either.

Jonathan McCoy
Manager I.T. - WD-40

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