WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users by leveraging and building the brand fortress of the company. 

WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $343 million in fiscal year 2012.

We see TIE Kinetix as a great partner for the future. We see potential to automate our full order process.

Jonathan McCoy
Manager I.T.

We all know it, this famous multi-purpose problem solver. It is said that 4 out of 5 households has a can or 2 around the house. WD-40 was created in 1953 by the Rocket Chemical Company.

It took them 40 attempts to get the water displacing formula worked out. But they must have been really good, because the original secret formula for WD-40®—which stands for Water Displacement perfected on the 40th try—is still in use in many households and companies today. In 1969 the company was renamed after its only product, WD-40 Company, Inc.

The Challenges

The continued success of the company lead to new product development, growth and international expansion. In a fast pace offices were set up all over the world including many European countries, Australia and China. The European distributor network has grown to include distributors in 37 countries. Along with the success came some challenges, especially in streamlining processes. Each group within WD-40 Company used its own systems, making process alignment difficult, while order volumes were increasing rapidly. Some countries even doubled in size!
At the European headquarters in the United Kingdom, WD-40 Manager I.T., Jonathan McCoy realized that steps needed to be taken to overcome these challenges and manage the growth of the business. The UK office was using an old but stable EDI system. Since more and more customers demand the use of EDI the other European offices needed to be set up on EDI as well. At the same time the Epicor iScala ERP system needed to be updated so it seemed like a perfect time to realign processes and tools.

The Solution

From the selection of vendors WD-40 was looking at, TIE Kinetix offered the best solution. Not purely based on cost but on the all-round package they offered. Especially the partnership with Epicor and their ability to integrate with both Epicor’s iScala and E9 ERP systems influenced WD-40’s decision to choose for TIE Kinetix.
Eventually WD-40 thought they had to wait with implementing the EDI solution until the migration to E9 was completed but TIE Kinetix convinced them otherwise. By integrating the EDI system with iScala first WD-40 could enjoy all benefits of EDI right away. In the meantime, the E9 EDI integration was being set up. To ensure a smooth transition customers are connected in parallel now. 

Key for us is that TIE Kinetix is a partner of our ERP provider Epicor, so they are able to integrate with that very, very easily. 

Jonathan McCoy
Manager I.T. - WD-40
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